SEO suite, now part of Adobe · Checked 9 October 2026

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Detectabli vs Semrush

Adobe closed its purchase of Semrush in April 2026. The AI Visibility Toolkit lives inside the Semrush One plans or as a standalone, and engine coverage depends on which report you open: prompt tracking covers ChatGPT, Google AI Mode and Gemini, Brand Performance adds Perplexity, and Claude, Copilot, Grok and DeepSeek are only in the Enterprise AIO product.

Prompt tracking is capped by plan, from 25 prompts on the standalone toolkit to 200 on Advanced.

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Every claim about Semrush was read on its own pricing page, docs and changelog on 9 October 2026. What we read is listed below.

Where each is ahead

What Semrush does better, and what we do.

Where Semrush is ahead5

  • A prompt database of over 300 million queries across 42 country databases, and prompt tracking in 220 countries.
  • AI Overviews inside the rank tracker you already use, on every plan including free.
  • Everything else in the suite: keywords, backlinks, Site Audit with an AI Search Health score, Local listing management across 70 directories, and an AI PR toolkit with a journalist database and a list of the outlets AI cites.
  • White-label My Reports with GA4 and Search Console widgets, including an AI referral filter.
  • MCP apps inside ChatGPT, Claude and Perplexity.

Where Detectabli is ahead8

  • Seven engines on one plan, including the four Semrush keeps for Enterprise AIO.
  • No prompt cap by tier, and runs on demand.
  • Brand accuracy. Semrush shows you the full answer and a positive-versus-general sentiment ratio; it doesn't grade whether the answer is true. We do, with and without web search.
  • Recommended as its own signal, separate from mentioned and cited.
  • Schema written for you. Semrush's Site Audit flags invalid structured data and a missing llms.txt, then sends you to Google's test tool.
  • Third-party pages graded for accuracy as well as counted.
  • A profile audit built around what AI reads: LinkedIn, G2, Google Business Profile and the rest. Semrush Local manages listings for map packs.
  • A managed service. Semrush's services route is a marketplace of partner agencies.
Pick Semrush if
You want AI visibility as one tab in the SEO suite your team lives in, and ChatGPT, AI Mode and Gemini are the engines you care about.
Pick Detectabli if
You want all seven engines, answers graded for truth, and a plan to fix them, from a tool built only for this.

Side by side

Capability by capability.

Detectabli and Semrush compared capability by capability, as read from Semrush's own pages on 9 October 2026.
AI enginesDetectabli7SemrushPrompt tracking: ChatGPT, AI Mode, Gemini; Brand Performance adds Perplexity; Claude, Copilot, Grok, DeepSeek in Enterprise AIO only
Run cadenceDetectabliOn demand, no capSemrushPrompt tracking daily; Brand Performance weekly; prompts capped by plan
Brand accuracyDetectabliYesSemrushNo; sentiment is positive versus general
Recommended as its own signalDetectabliYesSemrushAverage position
On-site scanDetectabliAEO checks, per-page planSemrushSite Audit AI Search Health: llms.txt, structured data validity, content notices
Schema generationDetectabliYesSemrushNo
Third-party pagesDetectabliGraded for accuracy, authority, toneSemrushBrand Monitoring counts and sentiment
Profile auditDetectabliYes, built for what AI readsSemrushLocal Toolkit listing management, map-pack oriented
Reddit and QuoraDetectabliBothSemrushMedia monitoring mentions; no opportunity finder
ContentDetectabliEditor, WordPress drafts, export, detectability scoreSemrushContent Toolkit: article generator, optimiser, WordPress publish (separate)
GA4 AI referralsDetectabliYesSemrushYes, in My Reports
Search ConsoleDetectabliRead and writeSemrushRead, in My Reports
Prompt demand dataDetectabliNoSemrushTopic-level AI volume
AgencyDetectabliWhite-label reporting, client rosterSemrushMy Reports white-label; Agency Growth Kit retired
Managed serviceDetectabliYesSemrushNo
Getting startedDetectabliFree scanSemrushFree checker, 7-day trial

Questions

Before you decide.

Should I use Detectabli or Semrush?

Different jobs. Semrush covers the breadth of search marketing. Detectabli covers one thing deeply: what AI assistants say about you, whether it's right, and what to change. Teams serious about AI answers run both.

Does Detectabli do keywords and backlinks?

No. Keyword sets can be pasted in and turned into conversational prompts, and backlink opportunities come from the pages AI actually cites, but there's no keyword or link database.

What we read

On Semrush's site, 9 October 2026.

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Your visibility, measured

See what seven assistants say about you.

A free scan takes a domain and comes back with the cited, mentioned and recommended rates, the accuracy grades, and the first items on the plan. No card, no call.

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