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Original research on how AI adoption and AI-led discovery are changing, built from primary sources with every figure attributed and every model stated.

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Research reportNew
July 2026 · 35 min readSecond edition

The State of AI Adoption and AI Search

The world, your industry and your customers in numbers (2017 to 2030)

A sourced view of how far AI adoption has come, where every major industry sits on the curve, how buyers are moving from search results to AI answers, and where the next five years point. Built from McKinsey, Stanford, Gartner, Deloitte, PwC, BCG, Pew, Gallup, Bain, Adobe, Counterpoint, the US Census and dozens more.

of organizations use AI in at least one function
88%
of organizations use AI in at least one function
tie a meaningful share of profit to it
~6%
tie a meaningful share of profit to it
of Google searches end without a click
68%
of Google searches end without a click
of surveyed B2B buyers use AI to buy
94%
of surveyed B2B buyers use AI to buy
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