We'rebuildingtheinfrastructureforAIsearchvisibility.
detectabli was founded on a simple belief: every brand deserves to be found, cited, and recommended by AI — not just the ones that got lucky.
Built because AI search had no visibility layer.
When ChatGPT went mainstream, we noticed something alarming: brands that had spent years perfecting their Google SEO were suddenly invisible in AI-generated answers — and had no idea.
We built detectabli to be the first platform that lets you measure, understand, and improve your presence across every major AI engine — so you're never caught off guard again.
Detectabli is part of the Laurier StartUp Lab and affiliated with Communitech.
Principles that guide everything we build.
Transparency first
No black boxes. You should always understand exactly why AI recommends your competitors — and exactly what to do about it.
Action over insight
Data is worthless without direction. Every report we generate comes with specific, prioritized steps to actually move the needle.
Speed is a feature
AI search evolves weekly. We scan continuously so your brand is never more than 24 hours behind the latest model behavior.
AI Engines Monitored
Founded
Headquartered
The people behind the platform.
Gabriel co-founded detectabli after seeing the same gap over and over: brands were tracking how often AI mentioned them, but nobody was checking whether AI got the facts right. He comes at the problem from a measurement background, metals trading, M&A research at Constellation Software, and years running his own business, where being wrong about a number had real consequences. detectabli is built on that instinct. Not how loud your brand is in AI answers, but how accurate.
Lucas Coulson, co-founder and CTO. Started in SEO by building and ranking his first website, then evolved into AI visibility as search shifted from blue links to AI-generated answers. Focused on the infrastructure that helps detectabli evaluate how LLMs discover, interpret, and surface brand information.
Zach joined detectabli as Head of Technology & Innovation, bringing experience building practical, AI-forward systems within large enterprise environments. His background in applied generative AI solutions, semantic systems and intelligent data architecture gives him the technical foundation to develop a platform that can reliably measure how LLMs retrieve, interpret, and surface your brand's information.
We'rehiring.Comebuildwithus.
We're a small team with a huge mission. If you care about the future of AI search and want to make a real impact, we'd love to talk.