Team ZoldZero to 39 AI referrals. In one month.
Team Zold worked with Detectabli for one month. Search impressions rose 57.7%, AI assistants started sending net-new traffic (0 → 14 sessions, 39 LLM referrals), and engagement time tripled. AI-sourced visitors engaged at 57.14% — nearly 3x the site average.
- Client
- Team Zold — a full-service real estate team.
- Engagement
- One month of AI Engine Optimization with Detectabli.
- Measurement
- Month over month, June 2026.
- Sources
- Google Search Console (search visibility) and GA4 (engagement & channel data).
- 01
Got found more.
Search impressions rose 57.7% (19.6K → 30.9K) as the brand began surfacing inside Google's AI Overviews. Total sessions rose 42% (1,437 → 2,040).
- 02
Showed up in AI assistants.
From zero AI presence to 14 assistant sessions and 39 LLM referrals across ChatGPT, Perplexity, and Claude — a channel that did not exist for them the month before.
- 03
Engaged better.
Site-wide engagement time tripled (+207.7%, 3s → 11s per session). Engaged sessions rose 76.9% (225 → 398). AI-sourced visitors engaged at 57.14% vs 19.51% site-wide.
- Organic Social engaged sessions: 3 → 20 (+566.7%)
- Organic Social engagement rate: 15% → 40% (+166.7%)
- Referral average engagement time: 4s → 36s (+800%)
- Referral events: 201 → 546 (+171.6%)
- AI Assistant events per session: 12.14 (new source)
| Metric | Previous month | This month | Change |
|---|---|---|---|
| Search impressions | 19.6K | 30.9K | +57.7% |
| Total clicks | 259 | 301 | +16.2% |
| Average CTR | 1.3% | 1.0% | -23.1% |
| Average position | 8.6 | 10.6 | -23.3% |
| Total sessions | 1,437 | 2,040 | +42.0% |
| Engaged sessions | 225 | 398 | +76.9% |
| Engagement rate | 15.66% | 19.51% | +24.6% |
| Avg. time / session | 3s | 11s | +207.7% |
| Total events | 5,183 | 7,877 | +52.0% |
| AI assistant sessions | 0 | 14 | New |
| AI engaged sessions | 0 | 8 | New |
| AI engagement rate | 0% | 57.14% | New |
| LLM referrals (30 days) | — | 39 | New |
| Channel | Sessions (last) | Sessions (this) | Change | Engagement rate |
|---|---|---|---|---|
| Direct | 1,111 | 1,555 | +40.0% | — |
| Organic Search | 264 | 341 | +29.2% | 53.67% |
| Referral | 33 | 66 | +100.0% | — |
| Organic Social | 20 | 50 | +150.0% | 40.00% |
| AI Assistant | 0 | 14 | New | 57.14% |
Why CTR and ranking position moved down.
Two metrics moved down: CTR (1.3% → 1.0%) and average position (8.6 → 10.6). That's the expected signature of AI search, not a decline. As AI Overviews occupy the top of the results page and answer queries directly, classic clicks and ranking position matter less while impressions and AI citations rise. Traditional SEO dashboards look like they're getting worse exactly when AI visibility is getting better — Detectabli measures what now matters.
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